Digital Experience Specialist + UX Designer
crafting brand strategies to attract and grow loyal customers.
We make brands shine & competitors envious
about Rosanna
From Customer Service to Tech + Entrepreneurship
A dynamic Brand Designer with a decade of experience in e-commerce, non-profits, and customer service, brings a unique blend of adaptability and results-driven expertise to every project.
Known for her customer engagement, collaboration, and strategic design, Rosanna excels in agile frameworks, human-centered design, and storytelling. Her skills include critical thinking, written and verbal communication, project management, and top-notch customer experience.
With a proven track record in copywriting, email marketing, content marketing, and research, Rosanna offers a holistic approach to design and strategy. In a rapidly evolving field, she stands out as a professional who not only embraces change but thrives in it. Impactful and user-centric design is not just a goal for Rosanna—it’s a guarantee.
What I do
Bespoke design backed by research
Features, flow, and function are all dictated, whether consciously or subconsciously, by ease of access. A logical layout will keep users scrolling; thoughtful design will allow visitors to complete their transaction instead of leaving in frustration. Considerate content builds trust and shows commitment. Allow me to guide your digital experience with purpose.
Skills + Strengths
I’ve picked up a few nuggets of wisdom along the way. Applicable skills in addition to being an empathetic problem solver. Can you say unicorn? 🦄
strategy + brand optimization
in-depth ux and brand audit, digital brand strategy and storytelling, customer journey mapping
User Experience design
Wireframing, digital design systems, user flows, site architecture, brand guidelines, user research.
Business Foundations
Guide business stakeholder(s) in discovering and defining mission, vision, goals, audience, purpose, message, value proposition, deliverables, and values.
strategy + brand optimization
in-depth ux and brand audit, digital brand strategy and storytelling, customer journey mapping
User Experience design
Wireframing, digital design systems, user flows, site architecture, brand guidelines, user research.
Business Foundations
Guide business stakeholder(s) in discovering and defining mission, vision, goals, audience, purpose, message, value proposition, deliverables, and values.
Tools
Figma, Adobe XD, WordPress, Affinity Designer 2, Affinity Publisher 2, Adobe Creative Suite, Mailchimp, MailerLite, Salesforce, Google Workspace.
Strategy
SEO, content, brand positioning, marketing, creative direction.
Branding
Develop brand guidelines, creative direction, logo design, and brand voice.
Tools
Figma, Adobe XD, WordPress, Affinity Designer 2, Affinity Publisher 2, Adobe Creative Suite, Mailchimp, MailerLite, Salesforce, Google Workspace.
Strategy
SEO, content, brand positioning, marketing, creative direction.
Branding
Develop brand guidelines, creative direction, logo design, and brand voice.
What I do
Bespoke design backed by research
Features, flow, and function are all dictated, whether consciously or subconsciously, by ease of access. A logical layout will keep users scrolling; thoughtful design will allow visitors to complete their transaction instead of leaving in frustration. Considerate content builds trust and shows commitment. Allow me to guide your web presence with purpose.
marketing
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Creative
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Strategy
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Technology
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GET INSPIRED
Featured work
Client feedback
don’t just take our word for it
just a few of our clients
